Picture this. You have a business or blog, but you haven’t heard of or aren’t using Pinterest for business. If this is you, then you’re missing out on major opportunity to expand your audience and increase traffic to your site. Pinterest is a visual search engine. Think google with human elements. It has millions of users. This makes it a powerful storefront for your products and services or even blog. However, to get the most out of Pinterest, you need to have a Pinterest Business Account.
Here’s the thing. Having a Pinterest Business Account allows you to access a range of features that are simply not available on a personal account. These include creating ads, viewing analytics, and claiming your website, among other things. If you want to track your performance and optimize your content for maximum engagement, these features are key. Plus, a Pinterest Business Account is free. Yup you heard right. So there’s really no reason not to take advantage of it.
What is a Pinterest Business Account?
So what the heck is a Pinterest Business account and how is it different a personal account? Simply put, a Pinterest Business Account is a free and designed especially for businesses or bloggers to promote their products or services on Pinterest.
Overview of Pinterest Business Account
A Pinterest Business Account provides a range of features that you simply can’t get with a with a personal account. For example, you can access Pinterest Analytics and track the performance of your Pins and see what content resonates with your audience. You can also create and run Promoted Pins (ads in people’s feeds and search results).
Another cool feature of a Pinterest Business Account is adding boards to showcase your products or services. You can organize these boards by category, which makes it easy for people to find what they’re looking for. I definitely recommend Rich Pins, more on that coming at the bottom.
What Does a Pinterest Business Account Look Like?
So what does a Pinterest Business account look like and how is it different than a personal account?
Here are some key features that make a Pinterest business account unique:
Profile Picture and Cover Image
Just like a personal account, a business account also has a profile picture and a cover image. However, the cover image is larger for the business account.
One of the biggest advantages of a Pinterest Business account, I’m talking major advantage is access to analytics. These allow you to track the performance of your pins and boards. You can use them to see what’s working and what’s not, and make decisions for your account’s Pinterest strategy.
Rich pins are a type of pin that includes extra information, such as product details, recipe ingredients, or articles. They’re available exclusively to business accounts and can be useful for driving traffic and sales.
Promoted pins are another feature that’s only available to business accounts, allowing you to pay to show your pins to a larger audience and increase your visibility.
The Pinterest tag is a piece of code that you can add to your website. It tracks conversions and creates retargeting audiences.
Finally, business accounts have the ability to upload catalogs. If you have a shop this can be interesting for you to create shoppable pins. This is way you can show off our products and users can purchase directly from Pinterest. If you’re a blogger or don’t have a shop, you can ignore catalogs.
Pinterest Business Account Cost
The cool things is having a Pinterest Business Account is totally free. There are no hidden costs or fees associated with creating a Business Account.
Why You Need a Pinterest Business Account
If you are using Pinterest to promote your business, it’s essential to have a Pinterest Business Account. Here’s why:
Pinterest Business Account vs Personal
While a personal account allows you to create only static and non-commercial pins, a Pinterest Business Account offers you many more features. With a business account, you can:
- Create Rich Pins: With Rich Pins you can include more information about your product or service. Stuff like pricing, availability, and where to buy. This makes it easier for users to find and purchase your products.
- Use Promoted Pins: Promoted Pins allow you to reach a larger audience and drive more traffic to your website.
- Access Analytics: With Pinterest Analytics, you can track your performance, see which pins are performing well, and adjust your strategy accordingly. This is indispensable so you know if you’re on the right track or not.
- Claim Your Website: Claiming your website on Pinterest allows you to track how many people are saving your content and clicking through to your website.
Benefits of a Pinterest Business Account
A Pinterest Business Account offers many benefits that can help you grow your business. Here are a few:
- More Visibility: With a business account, you can reach a larger audience and increase your visibility.
- Higher Traffic: Once you actually take the time to grow your Pinterest account. It’s one of the greatest sources of traffic for your blog or website.
- Improved Sales: Having Rich Pins and using Promoted Pins can increase your sales and website visits.
Create a Business Pinterest Account
If you’re looking to promote your business on Pinterest, you’ll need to create a business account. Here’s how to do it:
How to Create a Pinterest Business Account
It’s free to create a Pinterest Business Account, not to mention super fast.
I don’t recommend converting an already established personal account into a business account if it’s old or if you posted things that are unrelated to your niche. This can really harm you in the future as Pinterest works on an algorithm. Even though, it sounds painstaking, it’s best to create a new Pinterest business account and start fresh. Trust me.
Here’s how to create a Pinterest Business Account. Start by signing up for a Pinterest account (if you don’t already have one). Once you have a personal account, convert it into a Business Account. To do this:
- First, go to the Pinterest Business homepage.
- Click the “Join as a business” button.
- Fill in your business name and website, and select your business type.
- Enter your contact information and click “Create Account.”
That’s it! You now have a Pinterest business account.
Optimizing Your Pinterest Business Account
To get the most out of your Pinterest business account, you need optimize it. Here are some tips on optimizing your account:
- Complete your profile: Fill in your profile picture, bio, and location. Make sure your profile reflects your brand identity.
- Verify your website: Verify your website to prove that you own it. You will get access to analytics and other features.
- Create boards: Create boards that reflect your brand and your customers’ interests. Use keywords in your board titles and descriptions to make them more discoverable.
- Pin regularly: Pin regularly to keep your account active. Start by pinning from others. 30-40 pins in your board, before publishing your first pin in that board.
- Use Rich Pins: Use Rich Pins to add more information to your Pins. There are six types of Rich Pins: app, article, product, recipe, movie, and place.
- Promote your account: Make sure to Promote your account on your website and other social media accounts. Just get the word out, and encourage people to follow you on Pinterest.
Is Pinterest better than Instagram for business?
If you’re using social media to promote your business, you might be wondering whether Pinterest or Instagram is the better choice.
For informational content, like posting articles Instagram is tougher to get people to click through to your website. Let’s face it how many times have you gone off Instagram to read an article someone posted. The answer is probably not much. It’s not really a platform for that. Unless, you show your face, have a strong brand presence, or are selling a product or service vs. just posting informational content and hoping for traffic to your website, then Instagram isn’t the best platform for you. I personally don’t have an Instagram account for this blog as it doesn’t really fit my purpose. Pinterest is better for me.
While both platforms have their pros and cons, here are a few reasons why Pinterest could be the better option for your business:
Pinterest is more discovery- focused
Unlike Instagram, which is primarily focused on showcasing people’s personal lives, Pinterest is all about discovery. Simply put, people are on Pinterest to find inspiration, discover new products, and plan their future purchases. This means, users on Pinterest are more likely to engage with content from businesses that align with their interests.
Pinterest has a longer lifespan for content
On Instagram, your posts will typically only be visible to your followers for a few hours before they’re buried by new content. The typical life-cycle of a story is what? 24 hr.
On Pinterest, however, your content can continue to be discovered and shared for months or even years after it’s been posted. This means that investing time in creating high-quality Pinterest content can pay off in the long run.
Pinterest users are more likely to make purchases
According to a study by Shopify, Pinterest has the highest average order amount for sales than other social media platforms. Plus, Pinterest users are more likely to make repeat purchases from businesses they found on Pinterest. Win.
Pinterest offers more opportunities for SEO
Pinterest provides more opportunities for search engine optimization (SEO). It basically works as a search engine for visual content. This allows you to optimize your content for search by using relevant keywords in boards and pin descriptions. By using relevant keywords in your board and pin descriptions, you can increase the visibility of your content on both Pinterest and Google. There are also helpful analytics tools that Pinterest offers in businesses accounts, which allows you to see how you’re doing.
How to Use a Pinterest Business Account Effectively
If you’re using Pinterest for your business, you need to have a Pinterest Business Account. You’ll be able to access features that are not available on a personal account. Like analytics which are huge- and the ability to promote your pins. Here are some tips on how best to use your Pinterest Business Account.
Creating and Sharing Pins
Creating and sharing pins is the core of Pinterest. Create pins by uploading an image or video, or by saving a pin from another user’s board. When designing a pin, make sure it looks good visually and has a clear description. Don’t forget to add a link to your website or blog. This is key to send traffic your way.
Sharing your pins is just as important as designing them. You can share your pins on your own boards, as well as group boards that are relevant to your business. When sharing your pins, make sure to use relevant keywords in the description.
Promoting Your Pins
Promoting your pins is a great way to reach a larger audience on Pinterest. You can promote your pins by creating an ad campaign through Pinterest Ads Manager. This will allow you to target specific audiences based on demographics, interests, and behaviors.
When creating a promoted pin, make sure it is visually appealing and has a clear call to action. It needs to have click intent, you need to make others want to click your pin. Make sure to add a link to your website or blog to drive traffic. Keep in mind that promoted pins are marked as ads, so make sure you follow Pinterest’s advertising policies.
Analytics and Insights
Analytics and insights are super important in understanding what is and what’s not working and also measuring the success of your Pinterest Business Account. You can access analytics through your Pinterest Business Account dashboard. This will allow you to see how many people are engaging with your pins, as well as demographic and interest data. I personally don’t care too much about impressions or pin clicks, or followers. What matters most is outbound clicks. This is the number of people who are clicking the pin and going to your website.
Use this data to optimize your Pinterest strategy. For example, if you see that some pins are getting more engagement from a certain demographic, by all means make more of them. You can also use this data to track the success of your promoted pins.
Overall, having a Pinterest Business Account is a no-brainer to increase your online visibility and drive traffic to your website or blog. So what are you waiting for? Create a Pinterest Business account today or when you’re free on the weekend. I personally use it and promise you it’s worth it.
Why do I need a Pinterest business account?
A Pinterest business account allows you to access analytics on your Pins and the ability to run ads. You can also create and publish collages of your top Pins, ideas, and images using Shuffles. This will help you to understand your audience, track your performance, and promote your brand.
Having a Pinterest business account is also free to use.
Do I need to pay for a Pinterest business account?
No, you do not need to pay for a Pinterest business account. It is free to sign up and use.
In addition to being free, Pinterest Business Account offers a range of features like Rich pins, Analytics and Promoted Pins that can help you grow your business.
Can I use my personal Pinterest account for my business?
You can use your personal Pinterest account for your business, but it is not recommended. A business account provides access to analytics and other features that are not available on a personal account. It’s also important to keep your personal and professional lives separate. Having old content from a personal account that’s not tailored to your current business target audience can really harm you in the long run and distort the algorithm for your account. It’s best to create a new account for your business.
How do I promote my brand on Pinterest?
To promote your brand on Pinterest, you can create boards that showcase your products or services. You can also share images and videos, plus engage with your audience. If you have a budget, you may also want to run ads on Pinterest to reach a larger audience and drive traffic to your website. Ads wise- Pinterest has several ad formats, including Promoted Pins, Promoted Videos, and Promoted Carousels.
How Do I Change My Business Pinterest Account Back to a Personal Account?
If you have a Pinterest business account and want to switch back to a personal account, for whatever reason it’s a straightforward process. It is, however, not recommended to have a personal account for your business. Here are the steps you need to follow:
- Log in to your Pinterest account and click on the three dots (ellipsis) at the top-right corner of the page.
- From the dropdown menu, select “Settings.”
- Scroll down to the “Account Changes” section and click on “Convert Account.”
- You will see a pop-up message that asks you to confirm if you want to convert your account. Click “Convert.”
- Your Pinterest business account will now be converted to a personal account.
Do note that once convert your account, you will lose access to some of the features available on a business account like analytics and promoted pins. However, you will still be able to save and organize pins, follow other users, and create boards.
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Latifah is a marketing expert turned blogger. “This girl is a freak. This girl’s a blogging freak”. *brownie points if you sang the song*. She writes dope content to help you achieve your blogging goals.